Berbisnis dengan hati

  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function ereg() is deprecated in /home/dhuha/public_html/includes/file.inc on line 646.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.
  • : Function split() is deprecated in /home/dhuha/public_html/modules/filter/filter.module on line 1206.

Buku ini berisikan pandangan dua orang dari dua bidang yang berbeda tentang etika berbisnis yang baik. Kedua orang itu adalah KH. Abdullah Gymnastiar (Aa Gym), seorang kyai sekaligus pengusaha, dan Hermawan Kartajaya, seorang pakar marketing.

Dalam tulisan ini berisi uraian Hermawan Kartajaya dan Aa Gym mengenai bisnis yang dilandasi oleh kejujuran, etika, dan profesionalitas. Isinya sendiri merupakan rangkuman dari butir – butir pemikiran Hermawan Kartajaya dan Aa Gym mengenai berbisnis yang jujur dan beretika yang dikemukakan dalam sebuah acara talk show dalam rangka pengajian bulan Ramadhan.

Dalam tulisan ini Aa gym menguraikan prinsip – prinsip dasar bisnis yang berlandaskan kejujuran dan Islam, tentu saja dalam konteks Manajemen Qolbu sementara Hermawan Kartajaya menguraikan sebuah konsep apa yang disebut,
The 10 Credos of Compassionate Marketing.